Anchor marked its entry into oral care with the launch of Anchor White Toothpaste. As India’s first 100% vegetarian toothpaste, it set a new benchmark by combining effective oral hygiene with ethical consumer values. This launch laid the foundation for Anchor’s trust-led brand philosophy.

Anchor unveiled the iconic “Naye Zamane Ki Nayi Suraksha” campaign, bringing a fresh, contemporary voice to oral care communication. The campaign resonated strongly with evolving consumer aspirations and reinforced Anchor’s relevance in a changing India.

Anchor rolled out the nationwide campaign “Bindaas Daant, Bindaas Aap,” celebrating confidence rooted in healthy smiles. The campaign deepened consumer engagement and strengthened emotional connect across diverse audiences.

Anchor Consumer Products was honored with the prestigious Economic Times Best Brand Award. The recognition celebrated the brand’s excellence in the FMCG sector, driven by innovation, quality, and consumer trust.

Anchor introduced Herbal Red Toothpaste, blending the power of Ayurveda with modern science. Supported by the vibrant “Laal Kamal, Bemisaal” campaign, the launch reaffirmed Anchor’s leadership in natural oral care innovation.

International cricketer Jos Buttler was onboarded as brand ambassador, strengthening brand credibility and trust in overseas markets with its oral care portfolio, marking a significant global milestone.

Anchor strengthened its presence across Southeast Asia, accelerating global growth through its oral care portfolio and collaborations with regional icons, including Barbie Piyamarth (Ms. International Laos), Eiandra Kyaw Zin (Myanmar Academy Award–winning actress), and Aok Sokunkanha (Cambodian singer).